Before booking your professional photography services for your upcoming destination wedding in Carmel, CA, be sure to review our FAQ. Our photojournalistic style will dazzle you as your bridal photographs in Pebble Beach, CA will be spectacular. We're proud to be the premiere Carmel Wedding Photographer capturing your memories.

digital content

 

Q What's all this talk about "post-processing" and your "workflow" with the images? I thought you just take the picture and then copy it to a CD for me...isn't that all there is to it?

A No, that is not even close to "all there is to it."  In fact, overlooked or grossly underestimated by the vast majority of clients is the tremendous amount of time, effort, and skill required after we're all done physically shooting the pictures with our camera.

Basically, anything done after we press the shutter button on the camera is considered "post-production" work (a.k.a., "editing"). Accordingly, such post-production steps are part of our overall "workflow" (i.e., the entire process, from start-to-finish, executed to generate your final work product).

 

 

Q In terms of the file formats used, how does this play into your overall workflow and post-processing?

A In terms of our "workflow" when processing your images, we typically shoot in "RAW" mode (a "lossless" compression method) and ultimately end up with, after a whole bunch of time and effort, your final product being a JPEG file.

To better explain, here is a touch more about the conversion process we take the image through:

After we download the RAW files to our main image processing computer, we then convert the proprietary CR2 files (Canon's RAW format) into the nearly industry standard Digital Negative (aka ".dng" format) format promulgated by Adobe. This processing does not lose any data whatsoever (I point this out because many photographers use JPEG format from start to finish and each time they manipulate and save the file, data is lost little by little). Next, while still working in RAW, we typically maximize the images's white balance and exposure using a variety of software tools. From there Adobe Photoshop is employed and we save the file as a PSD file. Only after we totally complete our post-processing work do we save the file as a JPEG (note that we save it in a nearly uncompressed variant though, a "level 10" JPEG which results in virtually no loss of data).

 

 

 

 

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Carmel and Monterey Wedding, Special Event, Family, and Baby Photographer / photojournalist.